It's a Bolles World: Part II

It was a long meandering trek through the enormous Eldon mall in downtown Newcastle, England before I found a watch repair shop, inconspiciously tucked in a row of garish jewelry stores. While waiting for my watch battery to be replaced I happened to spy a rotating Zippo lighter display and before long the misnamed Varga Windy girl slowly wheeled around the bend.

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As you very likely know, she was actually the creation of our man Enoch, and one of these days I'll get around to relating the story of her origin in its entirety. What surprised me though, was this 1960s variation that revealed itself a few seconds later. Zippo has produced at least a hundred varieties of the Windy girl but this was one I'd never seen before (and it was 'regionalized'; the sign changed to read Piccadilly Circus). Checking further I learned this Windy was one in a four decade set, all "updates" of the Bolles original. Sadly someone did a really lousy job drawing these and the addition of the cheapo clip art was certainly no triumph of design. Worst of all, the color scheme applied to the original version is a combination Bolles would never have allowed to see print. But Zippo has never treated Bolles very well. His name was intenionally misspelled in the original ad and he never again got any credit for the image. Adding insult to injury, Zippo identified Windy as a Varga girl in the 60th anniversary edition of the lighter produced in 1993. They subsequently got in some hot water for it and had to make good with the Vargas estate. You have to wonder if they ever even flirted with the idea of trying to reach Bolles' family.

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Coming soon: scans of Bolles original paintings thought lost forever from a 1930 catalog , and a movie publicity book that includes reproductions of a billboard by Bolles!